OUR MISSION
To help boys become men through the discipline and mindset forged through physical training. Our goal is to make a product that's fun to use and makes it easy to get started and stay consistent with your fitness. Through the discipline required for fitness, we aim to help men become stronger mentally and in all other areas of life. Because we believe that mental strength is linked to physical strength.
So whether you want to get your son off their devices, get them started in sports, or simply put a smile on their face, we hope the Boxflex can help play some part in that.
OUR VISION
To be the biggest home boxing equipment brand in the world, when you think of home boxing equipment, you think of PUNCHR.
We will do this by prioritising service over short term profits, reaching as many people as possible, and by knowing our audience as boxers ourselves.
OUR VALUES
- Do hard things
- give 100% in all that you do
- Never stop improving
- Have set goals that drive all your decisons
- Give before you get
- Do unto others as you would want done unto you
- Be authentic and honest
- always have a mountain to climb
HOW WE STARTED
Our founder Harris Chohan used boxing to build the discipline to improve other areas of his life. So in starting a business, it seemed right do the same for others, and hopefully provide the value to them that it had for him.
After dropping out of university and working odd jobs at 18, he went all in on businesss. we hope this story shows the values and authenticity that our brand is built on